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Project Zero, Backcountry Starts Here Rebrand as The Avalanche Project

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Unprecedented Collaborative Industry Campaign Re-Focuses Brand Campaign for the Season

Denver, Colorado (Nov. 9, 2015) – As the 2015-16 wintersports season approaches, a new message of safety and stoke will emerge from The Avalanche Project.

The Avalanche Project is the new name combining Project Zero and Backcountry Starts Here, two...

Read more: Project Zero, Backcountry Starts Here Rebrand as The Avalanche Project

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