Brand activism is moving up the supply chain — corporate accountability or commercial censorship?
- Written by Sommer Kapitan, Senior Lecturer in Marketing, Auckland University of Technology
www.shutterstock.comWhen New Zealand digital media giant Stuff stopped using Facebook as an advertising partner in July this year, it joined the ranks of other openly activist brands. But it also showed how brand activism is moving from speaking directly to consumers to companies policing their own supply chains.
The trial decision was in response...