Down, down but not different: Australia's supermarkets in a race to the bottom
- Written by The Conversation
Price obsessed?Dan Peled/AAPFor 25 years, Woolworths told shoppers they were “the fresh food people”. It was a very clear point of difference and delivered the group a sustainable competitive advantage. Any attempt by a competitor to replicate it would have been dismissed as lacking credence; a simple market-follower strategy.
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