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Optus, the new player in Australia's sports media rights battle

  • Written by The Conversation
imageOptus chief Allen Lew says the company is now 'in the game' of sporting rights.Dan Himbrechts/AAP

In surprising news, Optus has secured the media rights to the English Premier League (EPL) for three seasons commencing from the 2016-17 season.

Optus already has the rights for the EPL in its hometown in Singapore. The new deal includes the broadcast...

Read more: Optus, the new player in Australia's sports media rights battle