Woolworths and Coles should heed simplicity lesson from Aldi
- Written by Richard L. Gruner, Asst Professor, University of Western Australia
Image sourced from www.shutterstock.comWoolworths is ditching its Select private label range. It intends to launch a new brand for a more focused range of products that promises more bang for the buck. The move comes after Woolworths decided in March to axe its Homebrand label as part of its strategy to compete with Aldi.
The move makes sense, but...
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