Fast food companies use social networking sites to target children
- Written by Park Thaichon, Assistant Professor of Marketing, S P Jain School of Global Management
Social networking sites can have a major impact on children's perception of fast food. Image sourced from www.shutterstock.comAustralia’s voluntary advertising codes around the marketing of fast food to children are not very effective in protecting them from being manipulated by innovative online marketing, especially in social media, our...
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