Ad skipping and blocking could spur an advertising arms race
- Written by David Waller, Senior Lecturer, School of Marketing, University of Technology Sydney
Promotional messages are everywhere.Image sourced from shutterstock.comMuch to the disappointment of advertisers and ad agencies, many people do not like advertising. Some will do anything to avoid advertisements, and increasingly they have the tools to do so.
Ad-blocking apps have now expanded to podcasting, with apps that enable 15-second skips to...
Read more: Ad skipping and blocking could spur an advertising arms race