From chickens and pickles to iSnack 2.0: the trends behind the brand names you remember
- Written by George Van Doorn, Senior Lecturer in Psychology, Federation University Australia
Research shows the letters used for product names are subject to trends, much like anything else.Image sourced from shutterstock.comIn 1981, advertising researcher Ira Schloss published a journal article headlined “Chickens and pickles”. The research found the letter “K” was overrepresented as the initial letter in top...
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