Data surveillance is all around us, and it's going to change our behaviour
- Written by Uri Gal, Associate Professor in Business Information Systems, University of Sydney
The next level of big data is about incentivising 'appropriate' activities.Image sourced from Shutterstock.comEnabled by exponential technological advancements in data storage, transmission and analysis, the drive to “datify” our lives is creating an ultra-transparent world where we are never free from being under surveillance.
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