Business Briefing: being funny with customers
- Written by Jenni Henderson, Editor, Business and Economy, The Conversation
Joking around with customers can improve satisfaction, as long as its the right jokes!Zeetz Jones/Flickr, CC BY-SAAs part of a research team, Christine Mathies from the University of New South Wales Business School stood outside a suburban retailer (who had volunteered to be part of the study) and quizzed customers who came out on their experience...