The emotions at play when customers con businesses
- Written by Nitika Garg, Associate professor, Marketing, UNSW Australia
Customers are more likely to behave unethically when they are angry.www.shutterstock.comCustomers who are fearful are more likely to be ethical in a tricky situation as the stakes increase, while angry customers will behave unethically no matter what the stakes, our research shows.
In our study, we emotionally manipulated people to either feel...
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