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The limits of Silicon Valley: how Indonesia’s GoJek is beating Uber

  • Written by Nick Wailes, Associate Dean Digital and Innovation, UNSW Business School, UNSW Australia
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Viewed from the bubble of Silicon Valley, the world often looks like a single undifferentiated market.

There are plenty of examples that seem to support this notion. In addition to tech giants like Google and Facebook, the last decade or so has seen the emergence of new Silicon Valley based businesses. Companies like eBay, Netflix, Uber and Airbnb...

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