Cooling-off periods for consumers don't work: study
- Written by Paul Harrison, Senior lecturer, Deakin Business School; Director, Centre for Organisational Health and Consumer Wellbeing, Deakin University
"Cooling-off" periods for purchases made in high-pressure selling situations like door-to-door sales don't help consumers, research shows. image from shutterstock.comWhen customers are offered a “cooling off” period, they don’t change their minds, even when the alternative is considered subjectively better, our research finds. We...
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