The why and how of successful corporate giving
- Written by Kate Hogarth, Academic with research in Reputation Risk Management, Corporate Governance and Accounting Education, Queensland University of Technology
Research reveals a business case for corporate philanthropy.ShutterstockEconomic downturns are typically accompanied by a reduction in charitable giving, and corporate giving is sometimes slower to re-materialise than individual giving. But our research of the top 100 ASX Australian Companies shows that thinking and giving strategically can...