How storytelling drives finance and economics
- Written by Brendan Markey-Towler, Industry Research Fellow, Australian Institute for Business and Economics and School of Economics, The University of Queensland
Stories can have a profound effect on our behaviour.ShutterstockIn his recent presidential address to the American Economic Association, Nobel Laureate Bob Shiller drew attention to the importance of narratives in economics and, particularly, in financial markets. This corroborates some recent research by the author and colleagues at the...