Declining sport viewership shows why we should keep it on free TV
- Written by Heath McDonald, Professor of Marketing, Swinburne University of Technology
The women's Australian Open final had fewer viewers than the year before.AAP/Lynn Bo BoDeclining television viewership for sporting events might suggest that those of us who heralded sport as a potential saviour of traditional broadcast media had it all wrong.
In Australia, ratings for the recent one-day cricket matches were dire and the...
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