If scandals don't make us switch banks, financial technology might
- Written by Rob Nicholls, Lecturer in Business Law, UNSW
Even when bank customers have a very good reason to switch, research shows they're often reluctant to make the move.AAP/Paul MillerAn efficient market relies on rational customers being willing to change suppliers when there’s good reason to do so. But what happens when customers stay put regardless? This issue is particularly acute in the...
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