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We shouldn't ignore the potential of virtual reality advertising

  • Written by David Evans Bailey, PhD Researcher in Virtual Reality, Auckland University of Technology
imageShutterstock.com

The tech revolution is coming to advertising. Chatbots are replacing humans, data threatens our privacy, and the blockchain is linking it all together. In our series on tech and advertising, we’re taking a look at how the industry is being reshaped.

By some estimates virtual reality (VR) will be a US$162 billion industry by...

Read more: We shouldn't ignore the potential of virtual reality advertising

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