How to split the good from the bad in online reviews and ratings
- Written by Adrian R. Camilleri, Lecturer in Marketing, RMIT University
Basing purchasing decisions solely on online product reviews may be unwise. www.shutterstock.comA lot of consumers, when searching online for something to buy, will take a look at an online review or rating for a product. It seems like a great way to get an unfiltered view on quality but research indicates most online reviews are too simple and...
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