Worshipping at the church of Ford: how modern brand devotion connects people online
- Written by Simon Pervan, Associate Professor in Marketing and Department Chair Management and Marketing, Swinburne University of Technology
People disclosing their emotional responses to brands online, helps connect better with others.FacebookIt’s all I ever think and talk about. They are everything to me.
With this sort of a passion you would think this person is talking about a loved one, but this person is actually talking about a car. And not just any car, a very specific...
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