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How shopping centres are changing to fight online shopping

  • Written by Jason Pallant, Lecturer of Marketing, Swinburne University of Technology
imageShopping centre and retailers need to give shoppers a reason to go to physical stores.Shutterstock

Even before the arrival of Amazon, online shopping is devastating Australian retail. In the past year, sales in physical stores grew only 3% while online shopping grew almost 10%. Foot traffic in physical stores has fallen by almost 5% this year alone....

Read more: How shopping centres are changing to fight online shopping

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