The beautiful social media game: A-League winners and losers on Twitter
- Written by Axel Bruns, Professor, Creative Industries, Queensland University of Technology
Social media are integral for Australian professional sports – teams have professionalised their pages, and official hashtags allow us to connect around live matches. But my analysis shows that social media success isn’t predictable when it comes to sports.
The most successful team doesn’t have the most followers. The...
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