How 'brand you' came to be
- Written by Gary Mortimer, Associate Professor, Queensland University of Technology
Mike Mozart/Flickr, CC BY-SA…a person’s name is, to that person, the sweetest and most important sound in any language.
Dale Carnegie’s line from his bestseller book ‘How to Win Friends and Influence People’ rings especially true in the retail sector.
From packets of Tim Tams and jars of Vegemite to luxury hand bags,...