What makes us sign up to subscription boxes
- Written by Louise Grimmer, Lecturer in Marketing, University of Tasmania
The rush of dopamine upon opening a subscription box is similar to the one experienced by gamblers.hectore/Flickr, CC BY-SAEveryone can relate to that excitement of ripping open a present or the anticipation before discovering what a package in the post contains. In fact, the rush of good feeling is very similar to what gamblers experience and...