Why Apple buying Disney is pure fantasy
- Written by Danielle Logue, Associate Professor in Innovation, Entrepreneurship and Strategy, University of Technology Sydney
Apple's expertise isn't in operating theme parks.AAPAcquiring Disney may make Apple’s products more valuable due to exclusive content and streaming rights, but it also goes against what Apple is good at – what does it know about running theme parks?
With US President Donald Trump’s tax reform to be implemented this month, Apple...