'Down down’ and ‘cheap cheap’ are gone gone: why supermarkets are moving away from price
- Written by Gary Mortimer, Associate Professor in Marketing and International Business, Queensland University of Technology
Coles was once the market leader thanks to its 'down down' low pricing marketing. www.shutterstock.comOn January 26, 2011, Coles fired the first shot in what would soon be dubbed the “supermarket price wars” by reducing the price of its own-brand milk to A$1 per litre. Woolworths fired back, triggering seven years of intense price...
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