Green is the new black: why retailers want you to know about their green credentials
- Written by Louise Grimmer, Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania
Is it really that hard to switch to paper or cloth bags?Guus Baggermans | UnsplashAustralian supermarkets phasing out single-use plastic bags is just one example of how retailers are fiercely engaged in a race to be “green”. Other examples are dumping plastic straws, buying back used products and reducing unnecessary packaging.
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