How to improve the appeal of franchising for women
- Written by Park Thaichon, Lecturer and Cluster Leader, Relationship Marketing for Impact Research Cluster, Griffith University
The franchise sector might be missing out on opportunities to attract female entrepreneurs.ShutterstockThe franchise model should represent a business model of choice for women. The format has a lower risk profile, as it offers a level of perceived reassurance that the concept has been tested in the marketplace. It also minimises some of the...
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