The trouble with Big W: don't blame online for killing discount department stores
- Written by Gary Mortimer, Associate Professor in Marketing and Consumer Behaviour, Queensland University of Technology
After weeks of speculation, Woolworths has confirmed it will close 30 of its Big W stores in Australia, as well as two distribution centres. This represents about 16% of its 183-strong network.
The obvious culprit, and the one identified by many analysts, is online shopping.
As one industry analyst explained: “The physical department store...
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