Need help selling the COVIDSafe app? Call a behavioural economist
- Written by John Hawkins, Assistant Professor, School of Politics, Economics and Society, University of Canberra
More than 3 million Australians have downloaded the Australian government’s COVIDSafe contact-tracing app in the three days since its release.
That’s impressive.
But not as impressive as the 2 million downloads in the first 24 hours. The slowing rate suggests it will take longer to get to 4 million, and remember the federal government...
Read more: Need help selling the COVIDSafe app? Call a behavioural economist