CBK White Paper Series: Retail Marketing in the Digital Era
- Written by Reporters
Professor Hao Shen, Department of Marketing, CUHK Business School
HONG KONG SAR - Media OutReach - 13 June 2023 - COVID-19 has done much to change the purchase habits of consumers around the world, especially by significantly accelerating the adoption of online commerce. Around the world, retail stores shut down as countries entered lockdowns to...Read more: CBK White Paper Series: Retail Marketing in the Digital Era