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CUHK Business School Research Reveals Similarities Could Alter Customers' Reactions to Service Failures

  • Written by Reporters

HONG KONG, CHINA - Media OutReach - 9 October 2018 - Whether it is our name, hometown or personal characteristic, our similarities could alter our reactions to service failures.

 

"What a coincidence!" This is a familiar line in our lives. We have all experienced that mysterious sensation -- hopefully pleasant --...

Read more: CUHK Business School Research Reveals Similarities Could Alter Customers' Reactions to Service...

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