CUHK Business School Research Reveals Similarities Could Alter Customers' Reactions to Service Failures
- Written by Reporters
HONG KONG, CHINA - Media OutReach - 9 October 2018 - Whether it is our name, hometown or personal characteristic, our similarities could alter our reactions to service failures.
"What a coincidence!" This is a familiar line in our lives. We have all experienced that mysterious sensation -- hopefully pleasant --...

