Mastering the Art of Trust: Khepri Digital’s Lessons for Singapore’s Digital Agencies
- Written by Reporters
SINGAPORE - Media OutReach - 26 July 2023 - Khepri Digital, a top digital marketing agency in Singapore, recently conducted a study on the outlook of SMEs (companies below 1 Million SGD in annual revenue) on digital marketing agencies. Out of the 200 SMEs invited, only 137 responded to the study. The study —-- that when a business looks for a digital marketing agency, the most important factors are its reputation, assurances of performance, and real work samples rather than price. 43% of these respondents previously worked with or are still working with a digital marketing agency. Responsiveness emerged as the most popular when asked about the signs of a successful agency partnership. Meanwhile, ability to take clients through an easily understandable report and achievement of results and KPI (Key Performance Indicator) took the second and third spot. Additionally, when asked why they would work with an agency, some believed that it was better to outsource activities in which ROIs (return on investments) are measured easily. SMEs who don't intend to outsource again had problems with the agencies, usually from experience. However, they didn't have a problem with the idea of an external agency. SMEs subsequently cited past clients, sample work reports, and discussions with the person they would want to work with as the top three factors in choosing an agency. Price came out as an outlying factor, landing in fifth place. The study also found that clients are unimpressed with 24/7 monitoring reports. Meanwhile, 70% of the respondents believed outsourcing is unprofitable with a negative ROI. A number of those who have previously worked with digital marketing agencies said that these agencies were unable to prove their impact on a company's revenue. Khepri Digital also picked 45 businesses from the 137 for a separate Zoom interview composed of the following:
- 15 who have worked with a digital marketing agency before;
- 15 who previously worked with one but not currently; and
- 15 other businesses are still working with a digital marketing agency.
The issuer is solely responsible for the content of this announcement.
Khepri Digital
Khepri Digital is a Performance Digital Marketing Agency headquartered in Singapore, and serving clients across Singapore, Tokyo, Hong Kong and the United States. Khepri Digital specialises in SEO services which helps clients become the frontrunner in search results and as an SEM agency in bringing ROI and exceptional performance. To find out more, please visit https://www.khepridigital.com/.
Source https://www.media-outreach.com/news/singapore/2023/07/26/234866/