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Celebrity concern about bushfires could do more harm than good. To help they need to put boots on the ground

  • Written by Gabrielle Walters, Associate Professor, School of Business, The University of Queensland

From Australian superstars such as Cate Blanchet, Russell Crowe, Chris Hemsworth and Nicole Kidman to Hollywood heavyweights including Ellen DeGeneres and Bette Midler, a lengthening list of celebrities are helping to shine a spotlight on Australia’s bushfires.

Some have donated large sums of money and used social media to publicise their...

Read more: Celebrity concern about bushfires could do more harm than good. To help they need to put boots on...