No spare change: how charities, buskers and beggars aren’t feeling so festive in our cashless society
- Written by Spencer M. Ross, Assistant Professor of Marketing, University of Massachusetts Lowell
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Collectors for the Paralympic Games carried donation buckets ahead of the recent Santa parade in Auckland, asking for gold coin donations. Onlookers shrugged them off: “Sorry, no cash on me!”
To the rescue, a charity volunteer waved a contactless “tap-and-go” machine that could connect straight to...