Lights On in Tsim Sha Tsui East As 35-Year Tradition Shines Bright

HONG KONG, CHINA - Media OutReach - 7 November 2017 - Buildings along the Victoria Harbour waterfront in Tsim Sha Tsui East lit up in a glitter of Christmas colours tonight (7 November 2017) as the Tsim Sha Tsui East Festive Illuminations Switch-on Ceremony 2017 took place inside the Urban Council Centenary Garden. Hong Kong residents and tourists alike were stopped in their paths to admire the decorations designed to add to the festivity of the upcoming Christmas and Lunar New Year holidays. 

Celebrating its 35^th anniversary, this year's Tsim Sha Tsui East Festive Illuminations event was officiated by Mr Matthew Cheung Kin-chung, GBM, GBS, JP, Chief Secretary for Administration of the HKSAR; Miss Cathy Chu Man-ling, JP, Commissioner for Tourism, Ms Becky Ip, Deputy Executive Director of the Hong Kong Tourism Board etc. together with Mr Ivan Yau, Chairman of Tsim Sha Tsui East Property Developers Association Ltd.

"The Tsim Sha Tsui East Property Developers Association has been proudly organising the Tsim Sha Tsui East Festive Illuminations event to light up Hong Kong and bring joy to our fellow citizens for 35 years," Mr Yau said. "To mark this important milestone, the Association has adopted 'Love 。35th Anniversary' as our theme for this year. We hope the lights of Tsim Sha Tsui East can help to draw our spirits closer, and connect us all with love. In addition, the lights will provide a backdrop for our young people to show off their talent. With this event, we hope everyone passing through Tsim Sha Tsui East will feel blessed, filling Hong Kong with warmth and energy and helping to spread positive vibes throughout our society."

As part of the 35^th anniversary celebrations, a special programme was organised for the Switch-on Ceremony. The excitement was kicked off with a drum performance by The Pegasus Vanguard, followed by a show choir from Yaumati Kaifong Association School. The Choir comprised members from different ethnic groups, reflecting the harmonious integration of people from different cultures and backgrounds. Renowned Hong Kong singer Mr Vincent Wong took the mood of the crowd to a climax with his hit song. Children from SDM Jazz & Ballet Academie had the audience tapping their feet with their lively dance moves while members of the record-holding Hong Kong Rope Skipping Club and InspiringHK Sports Foundation wowed the crowd. The hot night finished with the hot moves of professional Latin dancers. 

For the first time, the illuminations on the waterfront curtain walls of Tsim Sha Tsui Centre and Empire Centre employ the use of innovative LED multimedia video walls to bring happy holiday wishes to Hong Kong. Together, the two video walls measure total area of 4,000 square feet and consist of 63,000 technicoloured LED lights. They will broadcast a cacophony of vivid, moving 3-dimensional images to captivate spectators and show the best of Hong Kong. Another popular spot for photo-taking will be the lighting display in Mody Lane showing a magnificent sea of snowflakes. The theme of the South Seas Centre decoration is Santa Claus with a dog, creating the playful and joyful ambience. Other highlights include Santa and a happy child riding a colourful, festive sleigh on the wall of Wing On Plaza, Christmas angels on the wall of the Royal Garden Hotel, lit up by over 2,000 LED bulbs, wishing passers-by a Merry Christmas, and a warm, glowing heart on the Kowloon Shangri-La Hotel reaching out to embrace all holiday-makers with love.

The Association is inviting all walks of life to join the "Love。35^th Anniversary -- TSTE Festive Illuminations Photo Contest", which is divided into two categories, namely "Love。Glittering" and "Love。Lively".  Members of the public can capture the glittering festive illuminations or loving and joyful moments under twinkling lights in this festive season! Simply enrol in the competition by uploading the festive illumination photos to personal Facebook or Instagram account,post it to the public with hashtag #tstephotocontest35th, @tsteast and #LoveGlittering (for entering the "Love。Glittering" category) or #LoveLively (for entering the "Love。Lively" category.  Great prizes will be awarded to the Champion, First Runner-up, Second Runner-up, Merit (5 nos.) of each category.  The Contest is open now until 2 January 2018, interested parties can visit www.tste.com.hk.

Of course, the best accompaniment to the festive illuminations is good food and drinks. This year, the Association will be giving out 1,000 privilege booklets to promote festive dining at New World Millennium Hong Kong Hotel, Regal Kowloon Hotel, InterContinental Grand Stanford Hong Kong, Tsim Sha Tsui Centre & Empire Centre and South Seas Centre with attractive offers like25% discount.

Tsim Sha Tsui East Christmas 2017 and Chinese New Year 2018 Lighting Schedule:

Photo download link:  https://we.tl/MxrnKGYTi1

TSTE Property Developers Association

Founded in 1982, the Tsim Sha Tsui East Property Developers Association has been committed to the development of the district into a popular commercial and shopping attraction for locals and overseas tourists for 35 years. Members include Empire Centre, InterContinental Grand Stanford Hong Kong, Kowloon Shangri-La Hotel, New World Millennium Hong Kong Hotel, Regal Kowloon Hotel Hong Kong, The Royal Garden Hong Kong, South Seas Centre, Tsim Sha Tsui Centre and Wing On Plaza.

Website: www.tste.com.hk