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Bike sharing schemes might seem like a waste of space but the economics makes sense

  • Written by Sun Sheng Han, Professor of Urban Planning, University of Melbourne
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Have you ever walked past (or tripped over) a shared bike and wondered how it’s possible for the business to survive with a ride costing as little as A$2 per half hour?

While bike share schemes attract controversy in some places, the economic models behind such schemes actually have more to do with data mining, advertising and turning a...