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No presents, please: how gift cards initiate children into the world of 'credit'

  • Written by Louise Grimmer, Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania
No presents, please: how gift cards initiate children into the world of 'credit'Most Australian children have such a glut of toys that parents are opting to give them gift cards so they can choose for themselves.rawpixel/Unsplash

Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of children’s toys...

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