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Gift cards often end up in the bin, but extending their life might not help

  • Written by Nicole Ibbett, Lecturer - School of Business (Accounting), Western Sydney University
imageSome gift cards can't be used onlineShutterstock

The New South Wales Parliament is introducing legislation, creating a three year minimum expiry date on gift cards. This reform will go some ways towards solving the problem of unredeemed gift cards. But there are other issues besides short expiry dates.

Research from the United States, which has a fiv...