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台北，台湾 - Media OutReach  - 2018年12月12日 -AI人工智能能做到什么地步？搜狗公司品牌销售部总经理孙霏12月11日出席由旺旺中时媒体集团于台北市松山文创园区所主办的「2018 台北国际创意节论坛」，介绍了搜狗强大的AI技术实力，孙霏在分享中强调，搜狗以语言为核心，进行人工智能的全面布局，可以提高用户的搜索体验。她还表示，搜狗不断摸索创新，打破场景限制，贯通搜索、交流、浏览等多个网民上网主流应用场景，不仅最大程度的覆盖各类人群，更可以让品牌的声音有效触达消费者。

 

驾驭未来 透过AI人工智能创造品牌优势

搜狗公司品牌销售部总经理孙霏于台北国际创意节高峰论坛发表专题演说

在用户日常使用产品的过程中，AI应用能有助于商业意图的识别，尤其语音搜索将更贴近自然用语、人性化的提问，强化短文本到对话内容的辨别；她举例「如果我想要送给一个十岁男孩的生日礼物，能够提高他的思维能力，该送甚么好呢？」透过AI运算，能更精准的识别意图，提供更优质的搜索体验，直接产生结果，答案可能会是乐高；而这功能就更能提高广告主的精准投放，能够基于了解用户过去的使用场景，而搜索出最适合的广告物料，进一步满足用户需求。

 

孙霏也举搜狗与兰蔻的合作为例，为了圣诞礼物购买，锁定三种核心人群，根据大数据的卷标提供综合搜索结果，锁定品牌辐射人群，在黏性浏览场景中，提供用户耳目一新的体验，创造营销佳绩。

 

孙霏说，AI技术虽出现已久，但未来的营销仍需紧密与AI技术结合，同时要加上文化创意，才能为营销带来更多经济上的变化，也同时为用户与广告主建立良好的连结。

 

更多活动的精采照片与新闻请至「台北国际创意节」官方网站：http://timesawards.com/

Source http://www.media-outreach.com/release.php/View/7555#Contact

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